五星不定位技巧

简约logo设计小技巧 简约并不简单噢!

2019-08-21 11:24:21

     点击 :576     发布者 :古柏广告设计

五星不定位技巧  logoshejiyouxuduonenggoushiyongdexiaojiqiao,jiangzheixiexiaojiqiaoyunyongdaoshihezhichujiunenggoufahuilogobenshenqimiaodexiaoguo,neimeguanyujianyuelogoshejixiaojiqiaoyounaxieni?jiexialaiqinggensuiguboguanggaoshejixiaobianyiqilailejiegengduoxiangguandeneirongjieshaoo!

  yinyan:duiyushejishieryan,jianyuebuluosutaodeshejishiyigekansijiandan,shizeburongyideshejixiangmu。heweijianyue?danchun、jianlian,jiegouyanjin、jingque,tongguoyixiejiandandexing、se、wenwanchengxingshishangdeyanyi,laidadaoqingjingshangdewuxiankuozhang,jidiaojizhuo、fuguiyujiande“shao”。

  如今的logo设计越来越趋向于简洁、干净、清晰、独特,简约的设计更容易让别人感知,更易被描述、被记住。如何能让自己设计的logo简约,又让人容易识别。下面分享几个logo小技巧,希望对小伙伴有帮助。

  (1)正负空间

  suiranbiaoxianxingshibijiaochuantong,dantongguozhengxinghefuxingdehubuhuchen,shigexingtizaishijuebiaoxianshangjibiaoxianchuxingzhongyouxing,youjianlianmingle、geziduli。zhengqueyunyongzhengfuxingdeduibihebianhua,nenggoushituxinggengshengdong、quweixinggengnong。

简约logo设计小技巧 简约并不简单噢!

  jianyuelogoshejixiaojiqiao jianyuebingbujiandano!

  a.运用本身正形或利用正形的组合空间。

  b.在正形上略微做改动或变形处理,形成负空间的效果。

五星不定位技巧  logoyouyigewenhaoheyigexiaoxiezimu“c”zuhechenglexiaoxiede“a”zimu。shejishicongajiashadewenxuezuopinzhongxunzhaolinggan,zuizhongxuanzelegantanhaohewenhaozheilianggefuhao,qizhonggantanhaodaibiaolejingxi、faxian、tanbaidengtezheng,erwenhaozebiaoxianyiwen、shenmi、mimou、yituandeng。zheizhongxingshidezuhe,genghaodekehuahezhanxianleajiashaxiaoshuozhongdegushi、jiaose。

  Krakow Airport(克拉科夫机场)

五星不定位技巧  kelakefujichangdejianzhuwaixingweisanjiaoxing,shejishiyiciweiyuansuliyongsanjiaoxingzhongjiandeliubaikongjianjiaruleyigejianhuadefeijixingzhuang,hegongsidexingyeshuxingxiangqihe,qingxiedejiaodushiyigefeijiqifeidedongshi,yuyiqiyebuduanxiangqianfazhan。erlanlvselengjingyansedeshiyongyetixianchukelakefujichanganquan、youzhidefuwu。

  Litterbox五星不定位技巧(美国在线售卖有机猫砂的公司)

五星不定位技巧  litterbox.comshiyijiashoumaiwei“maonu”tigongtianranyoujidemaoshazaixianwangzhan,logoliyongmingchengzhong“ b”zimudeliubaikongjian,jiaruyizhimaotouqiaomiaodetiehelelitterboxdechanpinshuxing,tongshizhenggelogo zaishijueshangyedadaoyigepinghengwendingdezhuangtai。erhuangzongyansedeshiyongzeshiyumaoshayansejiehe,zhengtijirenwennuandeganjue。

  2)几何演绎

  keyishuoshijieshangdemeiyiyangdongxijibianzaifuza,qijiegoudoulibukaizuijibendejihetuxing。zheizhongshiyongjihetuxingdefangfajianjiemingkuai,youzhuyuweishejichuangzaoshendu、huolihelinghuoxing,tongshiyounengbaochitademeiguanheyizhidepinpaixiaoguo。

  • yuanxing:tadaiyouai、nengliang、liliangdehanyi,tongshiyechangchangbeifuyuwuxianhehexiedeyiyi。

  • fangxing:fangxingshiwenzhonghexinrendedaimingci,shizuichangjiandexingzhuang,yechangchangjirenyipingdengheguizedeganshou。

  • sanjiaoxing:sanjiaoxingdejiheliliangnenggouchuandayizhongpingjingheanquandeganshou,tongshiyouwending、gonglvhenengliang、xianfengdehanyi。tongchangyehuiyumingchengzhongdezimu“a”“m”xiangjiehe,fuyupinpaibutongdeyiyi。

  a.填充-利用基本的几何形状将名称中提取的字母进行大色块的填充。

  b.颜色透叠-在形象发生部分重叠时互补遮挡,保持外轮廓完整,通过色彩替换,使重叠的部分形成新的图形,形象上有一种透明的效果。

  c.3D效果-通过透视、阴影、投影的效果用二维平面表现出三维立体效果,达到远近和层次的关系。

  Fandom(社群群组网站)

  fandom(qianshenweiwikia)jijielexuduobutongzuqundewikizhan,mianfeiweishiyongzhetigongyuedubianjidegongnengfuwu,tongshiyeshiyulewenhuafenxiangpingtai。logoyouduogefangxingpinhechenglitidexinxingtuan,litixinxingdeshiyongnenggougengtiejinyonghu,tixianpingtaifazhandeduoyangxing。

  Tender Greens(美国连锁快餐店)

  shejishishiyonglianggexianyanmingkuaidesecaipanpinhechengg zimu,gdeshangbanbufenxiangyizhidaishoubingdepingdijianguohuoyikuaiyuanxingzhenban,xiabanbufendeyuanxingzekeyidaibiaoyizhibaisedepanzi。g zimudelianggeyuanxingzaoxing,cantingkeyizaiyuanquanneijiarugezhongdangjituijiancaise,zhenggexingxiangganjuehenshimao。

  Volusion(美国知名电子商务网站平台)

  volusionshiyijiaweishanghutigongb2bfuwudezaixianpingtai。shejishicongpinpaizhongtiquchuguanjianyuansu:qianbao,lengjinghezimuv,qizhongvzishipingtaimingchengdeshouxiezimu,qianbaodaibiaolejiaoyideshuxing,lengjingdaibiaokehu,jiangzhei3geyuansutongguoyansediejiadefangshizuhe,shiyikehutongguoshiyongvolusiondechanpinhefuwuchuangzaogenghaodeyeji,jiurulengjingbenshenyiyang,keyijiangyishuguangxianzheshechuduozhongyansedeguangshu。zheiyangdefangshishihuamianchanshengfengfudeouranbianhua,zaixingshishangyouyoujiqiangdetongyixing。

  Huffpost(美国最具影响力新闻网站《赫芬顿邮报 》)

五星不定位技巧  huffpostdelogoshiduidaxiezimu“h”debianxing,liangtiaoshuxianzhijiandehenggangbianchengxiangyouqingxiedeqinggang,erxiegangyuliangtiaoshuxianzhijiandekongxizeyonglvsetianman,zhenggelogojianjie,zaiyingyongshangyouyouhenhaodelinghuoxing。zheitiaoxiegangshigongsibuduanqianjindexiangzheng,tongshiyeshiduiqihulianwangdiyifenbaozhishenfenjinxingzhijing。

  (3)线条

  “xian”shixiangzhengwaixingyishuzuijushizhi、zuijingcuideyanyuyaosu。jiangxiantiaotuxinghua,jiangbubiyaodeneirongyichu,keyishichuandadexinxizugouqianglie、qingxi,jirenyimulerandexiaoguo。butongxingtaidexiannenggouchuandabutongdeqingxu,chongfenyunyonggezhongbutongxingtai、xinggedexianjinxingchuangzuo,zengjiazuopindezhangli。

  · zhixian—zhixiannengbiaoxianlixinghuoxiandaigan,zaizuijianliandefangfazhongbiaoxianlewuxiandezhanglihefangxiang,taqingxi、jianlian、shuangkuai,fengli。

  · quxian—juyoudanxing、baoman、liutong、rouruan、gaoyadengtezheng。yuzhixianbuyiyangdeshiyingdubujianle,gengdadechengxianrourenli,zengjialemouzhongfangsongdeganjue。

  Teespring(t恤众筹网站)

  shejishiquyongmingchengzhongde“t”“e”zimuweiyuansu,tongguoxiantiaojianglianggezimuchuanlianchengxiaoliandezaoxing,biaodateespringpingtainenggoujiangyonghuxiangfayiyizhongjiandan、tiexindefangshidairudaoshenghuozhong。zaisecaifangmian,shiyonglewennuandehongsediao,gengtiejindazhongyonghu。

  Huski五星不定位技巧(法国滑雪区域派送外卖的在线平台)

五星不定位技巧  logodelingganlaiziyuyouxueyuzhizizhichengdexueqiaoquan,liuchangxiantiaodeshiyongqiaomiaodeyuhuaxueguijixiangjiehe。tongshixiangzhenghuskidefuwurutongxueqiaoquanyiyang,wulunlutuyouduojianxian,dounenggouanshiandianjianggukexuyaodedongxisongdaoshenbian。

  uSound(在线音乐平台)

  jiangmingchengzhongdezimu“ u”、shengyinbodongdepinlv、yonghusangeguanjianyuansujiehebingqiezuidachengdudejianhua,quxianshangdeyuanxingxiangzhengyonghujinmidejiehezaiyiqi。quxianduaneryoulijirenyilvdong、chixuxiangqiandeganshou,erjianbiansecaideshiyongzezhanxianlepingtaishangyinlededuoyangxinghehefengfuxing。

  JFKIAT(肯尼迪国际机场4号航站楼)

五星不定位技巧  kennidiguojijichanghangzhanlougongsidexinxingxiangyixiandai、kaifangdeshijuexitongzhanxianlefanmangde4haohangzhanlou。jiang“t4”xiantiaohua,jiaochazhongdiedexiandeshiyongxiangzhenglvtuzhongdechengke,zaizheilixiangyutongshiyoutongwangbutongdemudedi。shejigongsiweiqikaifaledulidezhuanyongziti,muqianquanxindexingxiangyijingzaijichangkaishiyingyong。

  Josseet Lucien(帽子品牌商店)

  dianlishoumaidingzhidemaozihejiaju,logoxingxiangdelingganlaiziyuxugouderenwu“jossehelucien”。yongshouhuidexiantiaogoulechulianggerenwu,tixianchushangdianshouzuodexiniganhewendu。zheizhongshouhuidexiantiaoshiyijiangfuzadetuxingjiandanhua,bingqiechuandarenxingwennuangan,gengnengbiaodapinpaizhuzhang,erqiekeyidadandejiangshouhuizuopinrongruqizhong。

  (4)专注文字

  wenziwangwangshiyigepinpaihuochanpinmingchengzuizhiguandebiaoda,zhuanzhuyuwenzidelogozhayikankenengshipingdanwuqi,danshiquefeichangdexingmu。womenkeyiqiaomiaodiyunyongwenzizhijiandeguanxijinxingsheji,tongguobianhuawenzi、dizengzimu、tihuanxingzhuangfuhaodefangshilaijinxingkeshihuadeshejichuangyi,zheiyangnenggoudedaoyixiangbudaodexiaoguo。

  a.替换—将文字中的某一个形状符号替换成与名称或品牌属性相符的元素。这种方式能够很直观让大众联想到品牌的属性。

  b.裁切五星不定位技巧—把字母或文字进行中断、分离、错位,分割组成既有原有形态又形成新的图形,塑造一种不平衡的美,这样让大众更容易产生联想。这种方法多用于注重高效率的企业。

  c.位置移动—将字母或文字通过有序排列的组合方式,形成一个新的图形。这种手法多用于学校和一些艺术场所。

  d.变形五星不定位技巧—整体变形或者变形其中的一个笔画,给字体一个动向的气质。产品给人第一印象是柔软的还是科技的或刚硬的,都可以通过笔画的变形来实现。

  e.连接五星不定位技巧—将部分笔画结合在一起,形成视觉上的连续动态。

  YOPA五星不定位技巧(英国在线房屋中介网站)

  jiang“y”zimufangda,bufenbihuatihuanchengduihuaqipaoyuansu,tongguozheizhongfangshilaibiaoxianyopayukehuzhijianduihua、jiaoliudeguanxi。zheizhongfangshideyoushishinenggoujiaruyuchanpinshuxingxiangguanliandeyuansu,zaibiaoxianxingshishanggengjiazhi,tongshiqipaozaiyingyongshangbijiaolinghuo,keyilazhangjiarurenhenixiangjiadebiaoti。

  Hochschule(特里尔应用技术大学)

  hochschule triershideguodeyisuogongliyingyongjishudaxue,sheyou7gexueyuan。shejishijiangxuexiaomingchengjianhuabingqieweizhiyidongdapolechuantongdehengxiangpailiefangshi,zheixiekansilingsandewenziqishiyouzhehexindechuangzuolinian,shitelieryingyongjishudaxuesangexiaoqu(teliertrier、bikenfeierdelandkreis birkenfeldheyidaer-aoboshitaiyinidar-obersteinxiaoqu)dejiehe,jiang“hochschule trier”demeigezimuzhongfusanci,jibianwei“hhhoooccchhhsssccchhhuuullleeetttrrriiieeerrr”ranhouzaixiangyingdejianqulianggezimu,zheiyangyuanlaizhanweidedifangyoukongbaichulai,zheijiuxingchenglezuizhongdebiaozhi,bingqieshifenqianwei。

  Mobi五星不定位技巧(公共交通系统品牌视觉设计)

  “m”yu“o”zimutongguobihualianjiedefangshi,zaishijueshangxingchengyiliangyundongzhongdebashi,qizhongozimuyanbianweibashidechelun,youyizhongxiangqianyundongdeganjue,yuanrunbaomandeyingwenzitideshiyongyudazhonghuagongjudedingweigengtieqie,yegengqinmin。

  Kakinokinoshita(艺术画廊)

五星不定位技巧  kakino-kinoshitashicongyige80nianlishideminjugaizaoerchengdeyigeyishuhualang,hualangqianyikejudadeshi

  zishu,qiutianshiguoshifengshuo,xuduorenjujizaishuxiazhaishizi。shejishijiangciweilingganjiang“shi”zitiquchulai,zuoweishijueyuansu,bingqieqizhongdelianggebihuabianweilianggeyuandianyushizishitixingtaiyouyigejiehe,kanqilaishifenqiaomiao。

  WSP五星不定位技巧(全球专业顾问服务公司集团)

五星不定位技巧  wspshiquanqiuzhuanyeguwenfuwuxingyeneidejiaojiaozhe,yuzhengfu、qiye、jianzhushiheguihuashihezuo,tigongzonghedekualingyudezhuanyejiejuefangan。jingguocaiqiehoudewspzimu,suiranwaixingbuwanzheng,danrendeyanjingzonghuizidongshibiebingqiebuchongwanzhengzheixiezimu,zheiyangdefangfashizhenggelogojianjiexinggenggao,gengnengtixianjituandegaoxiaoxing。

  (6)多形态标志

简约logo设计小技巧 简约并不简单噢!

五星不定位技巧  jianyuelogoshejixiaojiqiao jianyuebingbujiandano!

五星不定位技巧  duoxingtaibiaozhidapolechuantongbiaozhideshejisiwei,shizheijinianyizhiliuxingdeshejiqushi,shejishizaishejishidadantupobiaozhidegudingxingtai、secaiyijizaishijuejiagouzhongyuqitayuansuzhijiandejingtaiguanxi。zheizhongxingshiyouzhechuantongbiaozhiwufabinideyoushi:yanzhanxing、shiyingxinghelinghuoxinggengqiang。

  Matchmade(智能算法平台)

五星不定位技巧  jiangmingchengzhongdeliangge“m”zimutiquchulaixiangjiehe,youjixingzhuangdeshiyongrangzhenggelogodewaixingliuchangziran,erlogodewaixingyizhishiyundongbianhuade,butongdeyunsuanzhuangtaixiayoubutongdebianhuaguize,zheizhongyundongganxingchengleyizhongqiangdadeshengmingli,tongshiyegengnengtixianchumatchmadepingtaiqiangdadeshujuyunsuannengli。

  (7)抛去无用色彩和装饰

五星不定位技巧  renleishijueduisecaiyoufeichangmingandeguanzhuli,yincisecaikeyiyingxiangneixinshenchudexiangfaheganqing。zaijinxingjianyueshejishizhuyicaiyongdanse,huozhesecaishuliangjiaoshaodepeisefangan,zheiyangnengrangsuoxuandesecaigengjuyouningjuli,rangsecaideliliangzuidahua。

五星不定位技巧  zaizhuangshifangmianzuojianyuefenggedelogozuizhongyaodeshiyaoquchuyixiehaowuyiyideyuansu,henduoshejishizaichuqihuinaniebuzhun,huinahenduoyuansuqupincou,zheishihouxuyaocongzhongchoulichulai,bayuansujiandanhuawangshenchuwa,congziyuzi,congtuxingbenshenquzuoduibihexijiehuashenru,zheiyangjiuhuifaxianhenduoxuyaojieshideyuansudoushiduoyude。

  结语

  yishangzheiqidianshishilogoshejigengjiajianyueheqingxideyixiejibenjifahexindetihui,jianyuedeshejiyongyouzhechixudeshengmingliheshejimeigan。xiwangbenwennengqidaopaozhuanyinyudexiaoguo,zailogoshejidedaolushangyushejishixiaohuobanmenyitonggongmianqianxing。

  zongshangsuoshujiushiguanyu“jianyuelogoshejixiaojiqiao,jianyuebingbujiandano”deneirongjieshaola,logosshejilaizishenghuozhongdelingganchuangyi,danshinenggoujiangxiaojiqiaoyunyongdaoqiadaohaochu,wangwanghuirangrenyanqianyiliangni!xihuanwomendejieshaojiuqingguanzhuguboguanggaoshejiba。


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